My research interests lie at the intersection of decision-making in a digital context and the adoption and diffusion of information technology (IT). I seek to explain how human factors, along with the specific characteristics of IT, can impact decision-making, as well as broader human, organizational, and social issues.

In this perspective, I am currently completing a research project on the role of IT identity in human-technology interaction. I am also preparing a project on augmented reality and its potential impact on urban revitalization.